A Good Day Experience was founded with a vision to elevate everyday moments into meaningful experiences. As the parent company of Dreamsmith, it pioneers experience design in Vietnam by blending creativity, culture, and human connection to create lasting impact for individuals, communities, and organizations.

Launched in 2023 under A Good Day Experience, Dreamsmith was founded to help organizations achieve meaningful outcomes through thoughtfully designed experiences. Blending strategy, creativity, and human-centered design, Dreamsmith crafts transformative journeys that inspire connection, learning, and lasting impact.

Retreats emerged as Dreamsmith’s flagship product, becoming a key pillar of the company’s growth. Throughout the year, Dreamsmith designed and delivered multiple leadership journeys and learning expeditions for YPO chapters, strengthening its position as a trusted partner for transformative executive experiences.

Dreamsmith expanded its portfolio with the launch of Cruise Events, offering curated experiences at sea that combine celebration, connection, and immersive destination storytelling. This marked a significant step in broadening the company’s experiential offerings beyond land-based programs and retreats.

Dreamsmith continued to support high-profile clients through strategic collaborations with executive organizations like YPO, designing bespoke experiences that foster leadership development, meaningful connections, and business growth.